First, I want to welcome you. Thanks for stopping by.

In this space today, I want to give you a brief rundown of what you can expect to find on this blog.

Plus, I will give you a little more backstory about me, my company WaveOrigin and how I can help you grow your business.

WaveOrigin is an internet marketing and consulting agency run by me. We specialize in helping small to medium-sized businesses grow.

In this area of the website, I show you all of the different techniques that me and my team try when trying to grow a business. Then, I publish the findings here from all of those tests so we can learn together.

Something For Everyone

If you are a designer, developer, internet marketer or leader in a larger company, then you can put a number of my successful tests into practice for yourself. However, most of my content is geared towards the small business owner / entrepreneur out there. That person trying to build or take their small business to the next level.

In most of my blog posts, I give you step-by-step instructions that will make it easy for you to follow along. I also love to do screen walkthroughs on really detailed, difficult processes, so you should see some of those coming soon.

“What do you need to start a business? Three simple things: know your product better than anyone. Know your customer, and have a burning desire to succeed.”

– Dave Thomas – Founder of Wendy’s

If you’re just starting out and can’t hire anyone yet, then the free advice, screen shares and walkthroughs I’ll provide here should be plenty to get you started. It just takes longer to implement everything by yourself and especially the first time around.

But, we all have to start at the beginning. There is a lot to be said for trying to build and grow a business yourself. I’ve learned so much growing my businesses. And, I’ve had a lot of fun along the way.

Topics We’ll Discuss in this Blog

It takes a lot of work to start a new business and that work never stops. As you grow your business, there is just more and more skills to learn.

In the walls of this blog (and in an upcoming podcast), we will cover a lot of areas:

Internet Marketing

First, your business must have a website today to be successful. But just because you have built a website doesn’t mean anyone will come to visit. In this part of the blog, we’ll cover the vast area of internet marketing including:

  • Search Engine Optimization
    • We’ll discuss keyword research, on-page optimization, website speed optimization, link building and outreach.
  • Optimizing Your Conversion Rates
    • Driving traffic to your site is just half the battle. Once they get there, do they convert?
  • Marketing on Social Media Platforms
    • Facebook, Instagram, Pinterest, Twitter, YouTube – we’ll cover how to be more effective and drive engagement.
  • Marketing Service-based Businesses
    • We’ll focus on how to get you listed locally so people looking for your service can find you.
  • Marketing eCommerce & Product-based Businesses
    • We’ll discuss selling on your site and cross-channel selling on platforms like eBay, Amazon, Etsy and Walmart.
  • Writing Effective Content
    • Writing amazing content increases your website’s engagement and gets you the links you need to rank well.
  • How to Build an Audience
    • A website and social media is not enough today. Build a brand and your own audience if you want to succeed.
  • Pay Per Click & Other Forms of Advertising
    • If done correctly, PPC and other forms of advertising can deliver results without breaking the bank.

Web Design & Development

  • Responsive Web Design
    • In this new mobile age, you must have a website that works on all devices. Responsive web design is a must. We’ll talk in more detail about how to do responsive web design well.
  • Website Development
    • Web design is important, but having an effective website that is built and functions well is even more important these days. We’ll discuss web development strategies in this section.
  • eCommerce Design & Development
    • If you are an online retailer, then this area is for you. We’ll cover some of the best ecommerce platforms, plugins and tips for growing your online store.
  • WordPress Theme & Plug-in Construction
    • WordPress is the most popular content management system (CMS) on the planet. In this area, I’ll cover many of the popular WordPress Themes & Plug-ins on the market, as well as, how to build your own.
  • Custom Application Development
    • I have worked on many large custom application development projects. I’ll talk about some of the things that you should keep in mind when building large applications including testing, design and development techniques.

Technology & Leadership Consulting

I have worked for the last 20+ years as a designer, developer, application architect and Director of Engineering in a number of Fortune 500 companies. Let me know your questions and I’ll do my best to provide an answer.

Small Business Tips

As a small business owner myself, I’m always looking for tips, techniques, good books, excellent products and services that will help me both grow myself and my business. In this space, I will share all of the various things that have worked for me.

Feeling Overwhelmed? Just take it Step-by-Step.

I know what you’re thinking. That’s a whole lot to cover. And you’re right. However, when you’re starting a new business or trying to grow an existing one, all of the items above come into play.

“Continuous learning is the minimum requirement for success in any field.”

– Brian Tracy, Motivational Speaker

As a small business owner, you have to be understand all of these items (and more) at least enough to feel confident that you know they are covered by someone on your team.

And that is why I am here. To help guide you through all of these areas.

We’re Here to Help You When You Need It

For those of you too busy to implement the steps here, you can always reach out to my company, WaveOrigin, for implementation. We help you take the guesswork out of internet marketing, design and development. Plus, we can execute all of the above to get you results in half the time. We have experience building successful internet businesses from the ground up and helping existing businesses grow.

“Growth is never by mere chance; it is the result of forces working together.”

– James Cash Penney, Founder of JCPenney

Our team can jump start your new idea or grow your existing business at an affordable price. We specialize in a number of service areas to get your business results at warp speed.

Thanks for Stopping By

I want to thank you again for stopping by. I look forward to bringing you new tactics here in the future. If you have any questions or would like to reach out to me directly, please be sure to Contact Us.

Until the next time,